Led Strip Light Project:ToysRus Store

Toys”R”Us is one of the world’s leading toy retailers, known for vibrant, playful store environments that excite kids and parents alike. When their store needed a ceiling lighting upgrade, blue LED strip lights were chosen to create an immersive, energetic atmosphere. In this project showcase, we share the exact products used, installation details, and how LED strips can transform retail spaces.

Project by Lightstec | Blue LED strip ceiling installation | Retail lighting case study.

Projektoversigt

The goal was to decorate the store ceiling with a continuous blue glow that would make the retail space feel fun, modern, and inviting — matching the Toys”R”Us brand identity. LED strip lights were the ideal solution because they are:

• Flexible — can follow curved ceiling contours and architectural details
• Low-profile — hidden in coves or channels for a clean, seamless look
• Energy-efficient — far lower power consumption than traditional neon or fluorescent
• Color-consistent — uniform blue output across the entire ceiling
• Long-lasting — 50,000+ hour lifespan reduces maintenance

Products Used

Component	Model	Specs
LED Strip lys	LT-2835B60R-W12	SMD2835, 60 LEDs/m, Blue, DC12V, IP33
Power Supply	Meanwell LRS-100W-12V	100W, 12V DC output, enclosed, UL certified

Installation Gallery

See how the blue LED strips transformed the Toys”R”Us store ceiling. The strips were installed in ceiling coves, creating a continuous wash of blue light that frames the retail space.

LED Strip Lights for Retail Environments

The Toys”R”Us project demonstrates how LED strips can elevate any retail space. Here are the most popular retail applications:

For retail projects, we recommend ensfarvede strimler for ambient lighting and RGBW strips when dynamic color changes are needed.

Ofte stillede spørgsmål

What LED strip color is best for retail ceilings?

It depends on your brand. Blue (like Toys”R”Us) creates energy and modernity. Warm white (2700-3000K) feels cozy and premium. Cool white (5000-6500K) is clean and technical. RGB strips let you change colors for promotions or seasons.

How many LED strips do I need for a retail ceiling?

Measure the total linear feet of ceiling cove or perimeter where you want light. LED strips come in 5m reels. Add 10% for cuts and waste. For a typical 20m × 15m store perimeter, you’d need approximately 70m of strip (about 14 reels of 5m).

Can LED strips be dimmed in a retail setting?

Yes. Use dimmable power supplies (0-10V, DALI, or TRIAC) and compatible LED controllers. Dimming allows you to adjust brightness for different times of day — brighter during shopping hours, softer for evening ambiance.

Is IP65 waterproof needed for indoor retail?

For dry indoor ceiling installations, IP33 (non-waterproof) is sufficient and more cost-effective. Use IP65 only if the strips will be exposed to moisture, such as near refrigerated displays, outdoor-facing windows, or areas that get washed down.